As a print-on-demand seller on Etsy, you want to ensure that your products are of high quality and that your customers are satisfied.
However, there are common mistakes that sellers make when selling print-on-demand products on Etsy.
In this blog post, I will discuss the 10 most common print-on-demand mistakes to avoid on Etsy.
SEE ALSO: 10 IMPORTANT TIPS FOR A SUCCESSFUL PRINT-ON-DEMAND BUSINESS
Table of Contents
Common Print-on-Demand Mistakes to Avoid on Etsy
Lack of Market Research
One of the most common mistakes that Etsy sellers make is a lack of market research. Market research is essential in determining what products are in demand and what customers are looking for.
Without market research, you might end up with a product that nobody wants to buy.
To conduct effective market research on Etsy, start by browsing through best-selling products in your niche. Check out the reviews and see what customers are saying about the products.
You can also use tools like Google Trends and Etsy Rank to determine what keywords and products are popular.
SEE ALSO: TOP 10 PRINT-ON-DEMAND PRODUCTS TO SELL ON ETSY
Poor Quality Designs
Another common mistake that Etsy sellers make is having poor-quality designs. Your designs should be eye-catching, unique, and of high quality.
A poorly designed product is unlikely to sell, no matter how good your marketing strategy is.
To create high-quality designs, use high-resolution images, and consider the color scheme, typography, and overall composition.
If you’re not confident in your design skills, consider hiring a professional designer.
Ignoring Print Specifications
Ignoring print specifications is another mistake that Etsy sellers make. Each print-on-demand platform has its own set of print specifications that you need to adhere to.
Ignoring these specifications can lead to products that are of poor quality or that don’t meet customer expectations.
To avoid this mistake, familiarize yourself with the print specifications of the print-on-demand platform you’re using. Make sure that your designs and product dimensions are within the allowed range.
Not Testing Products
Failing to test products before offering them for sale is another mistake that Etsy sellers make. Testing your products ensures that they are of high quality and meet customer expectations.
Before listing your products for sale, order a sample for yourself and check the quality. Consider testing different color schemes and product variations to determine what works best.
Inaccurate Product Descriptions
Having inaccurate product descriptions can lead to low sales and unhappy customers. Your product descriptions should be accurate, informative, and compelling.
To write effective product descriptions, include details about the product, such as materials, dimensions, and care instructions.
Use clear and concise language and consider using bullet points to highlight important features.
Poor Customer Service
Providing poor customer service is a mistake that Etsy sellers should avoid. Good customer service can lead to repeat customers and positive reviews.
To provide excellent customer service, respond to customer inquiries promptly, offer refunds or exchanges when necessary, and communicate with your customers throughout the order process.
Neglecting SEO can lead to low visibility on Etsy and low sales. SEO stands for search engine optimization and involves optimizing your product listings for search engines.
To optimize your listings for SEO, use relevant keywords in your product title, tags, and descriptions.
Consider using long-tail keywords and include high-quality images and detailed product descriptions.
SEE ALSO: ETSY SEO FOR PRINT ON DEMAND: PRO TIPS TO BOOST SALES
Overpricing your products can lead to low sales and unhappy customers. To price your products competitively, research the prices of similar products on Etsy and other platforms.
Consider the cost of materials and production, and factor in any additional costs, such as shipping and Etsy fees, to determine a fair price for your products.
It’s important to find a balance between making a profit and offering a reasonable price for your customers.
SEE ALSO: HOW TO PRICE YOUR PRINT-ON-DEMAND PRODUCTS ON ETSY | PRO TIPS
Inconsistent branding can lead to confusion and lower sales. Your branding should be consistent across all of your products and marketing materials.
To ensure consistent branding of your Etsy business, use the same color scheme, font, and logo across all of your products and social media platforms.
Consider developing a brand style guide to ensure consistency in your branding.
Failing to Stay Up to Date
Etsy is constantly evolving, and failing to stay up to date can lead to missed opportunities and lost sales. It’s important to stay informed about changes and trends on Etsy.
One common mistake that Etsy sellers make is not keeping up with changes in Etsy policies and guidelines.
This can lead to account suspension or even termination. It’s important to read and understand the terms of service and stay up to date on any policy changes.
Another mistake is not keeping up with trends in your niche.
Failing to stay current can lead to outdated designs and products that customers are no longer interested in. Keep an eye on your competition and be open to trying new things.
To stay up to date on Etsy, join Etsy seller groups and forums, follow Etsy on social media, and subscribe to Etsy’s seller newsletter.
These resources can provide valuable information about changes and trends on Etsy.
SEE ALSO: HOW TO CHOOSE THE RIGHT PRINT ON DEMAND SUPPLIER FOR YOUR ETSY STORE
There are several common print-on-demand mistakes that Etsy sellers should avoid.
These include a lack of market research, poor quality designs, ignoring print specifications, not testing products, inaccurate product descriptions, poor customer service, neglecting SEO, overpricing products, and failing to stay up to date.
By avoiding these mistakes, you can increase your chances of success on Etsy and improve customer satisfaction.
Conduct market research, create high-quality designs, test your products, provide excellent customer service, optimize your listings for SEO, and stay up to date with changes and trends on Etsy.
With these tips in mind, you can achieve success selling print-on-demand products on Etsy.
Meet Emma Oluwatobi, the career advisor who knows how to level up your job search game without breaking a sweat. With years of experience in the job/career advisory niche, Emma has helped countless job seekers land their dream jobs. While he’s not writing his next helpful piece, he’s sure busy playing video games.