This is an in-depth guide that examines 21 reasons your blog is not getting traffic and proven ways to improve your website traffic.
After putting so much effort into writing an awesome article, you run some tests to see how good it is.
The tool or proofreader gives you a 100% score. Awesome! Because you’re certain your content will do amazingly well.
So you give it a little more touch of editing and after all the hard work, you hit the publish button and wait.
After weeks or months, you open your analytics to see how much visitors are loving your content only to see few pageviews or zero traffic.
I know how much you feel disappointed and think about the content as a wasted effort.
However, it’s not! You’re not just doing something right.
This feeling is natural and I felt this way too when I started my first blog.
I would check my analytics dashboard more than 20 times daily.
Sometimes I had to visit my blog, open few pages, and go back to my analytics – just to console myself of the fact that no one is reading my blog.
But now, not anymore.
I’ve learned from my mistakes as well as others.
So it doesn’t matter if you’re new or you’ve been blogging for some time now, you still want to know why your blog isn’t getting traffic and find a way to fix it (boost your traffic).
Blog traffic is one of the biggest problems of blogging, and bloggers on different social media groups keep asking the same questions.
Why is my blog not getting traffic?
Why is my blog not getting visitors?
How do I get traffic to my new blog?
Why is my website not getting traffic?
How long before my blog gets traffic?
Why is nobody reading my blog?
All the questions are related and I’ve answered them all here.
So, If everything I have been saying is what’s on your mind, then this guide is for you.
I also strongly advise you to follow it to the end and not skip any part.
Now let’s answer the big question.
Handpicked for you: HOW TO START A BLOG FOR SERIOUS BEGINNERS.
Why is my blog not getting traffic?
This is a question that bloggers want a straight answer to.
However, there’s no direct answer to this. If your blog is getting little or no traffic, there is a number of things to look out for.
21 Reasons your blog is not getting traffic (and how to start getting traffic)
Here is a list of things to look out for when your blog is not getting traffic.
Carefully examine each of them to know which one(s) could be the problem.
I have also provided solutions alongside each problem to help you fix the errors, breathe some life into your blog, and increase your traffic and visitors.
You should also check out other helpful posts I have linked to or recommended in this guide.
They are super-packed with free solutions to help solve your blogging problems.
Your blog is still young
This is undoubtedly one of the hardest parts of blogging for beginners.
How do I get traffic to my blog?
When do I start getting traffic to my blog
These are questions they often ask.
Many new bloggers expect to start seeing visitors to their blog as soon as they start uploading content to their blog.
However, it doesn’t work like that – at least not anymore.
The internet is evolving, and millions if not billions of information gets dumped on the internet every day.
So, you need to give your blog or content some time to rank – give it time for search engines to trust your blog and identify your content as “not junk” before feeding it to users (visitors).
You have to be patient at the beginning stage of your blog, traffic will definitely come – no doubt, as long as your following the right content strategy.
Still, how to start getting some massive traffic shouldn’t be your main focus at this time.
You should be more concerned about providing valuable content for those visitors who will be visiting your blog.
If you’re still worried about how long it may take before you start getting traffic to your new blog, some experts say it takes about 8 months to a year.
In short, it takes time before new blogs start getting traffic and gaining authority.
You are writing for yourself
How many posts do you have on your blog? 10, 20, 30, 100, thousands…It doesn’t matter.
If you’ve been writing base on what interests you or what you’re thinking only, then there is a big chance you’re only writing for yourself.
This means no one is really interested in what you’re writing or your content isn’t useful for your audience.
Google and other search engines serve users based on what they want – also called user intent. So don’t expect your post on “why it is great to drink water in a ceramic cup than a glass cup” to be getting massive traffic. No, don’t!
Because it interests you doesn’t mean it interests others as well.
This is why you need to know your audience, understand them, find questions they need answers to, and know what interests them.
How do you do all these? It’s by doing keyword research.
Don’t just write because it interests you or you think it’s what your users would want to read.
Do some keyword research either by using the free Google keyword planner or simply pay for premium keyword research tools like SEMRUSH, AHRef Moz, LongtailPro, etc.
These tools will help you find topics to write on and questions to answer – all related to your audience’s intent.
It will help your blog rank and get traffic easily by even identifying low-competitive keywords to write on.
So stop writing blind. Either use the free Google tool or get any of the premium ones I recommended above.
Your headines are crappy
This is one of the most interesting topics I love to talk about – Headlines.
Think about the way you write your headlines, why would anyone want to click through and view your content?
Do they contain the super elements of a powerful headline or is it just like millions of regular headlines out there?
They say “first impression matters”. Right now, headlines are what creates the first impression in the mind of readers as soon as they see your content in the SERPs (Search engine result pages).
It gives them a hint of how much they would gain if they click through and how much they would lose if they don’t.
Searchers want the best information and answers to their questions, but how will they know your content has all they want?
Take a look at these headlines:
“How to wash off shampoo”
“5 Easy ways to wash off shampoo”
“5 Super Easy ways to wash off shampoo for men and women”
Which one would you click if you wanted to learn how to wash off shampoo? Definitely the last one!
This is just an instance of how powerful your headline can be to boost your website traffic.
It is not just about creating the best and most helpful content. Headlines are the anchor that drives readers to your blog.
You should take a look at these powerful headline secrets that convert like crazy.
So, if your blog is not getting any traffic, then I say you take a look at your headlines.
Your SEO is poor
Have you heard about search engine optimization (SEO)? If you have and not implementing it, then you’re to blame for you the retarded growth of your blog traffic.
You may also be doing SEO but not getting traffic. Why? Its because you’re not doing it the right way.a
Organic traffic (traffic from search engines) is one of the most healthy traffic sources for blogs, only attainable by the right SEO strategy.
If you can optimize your blog for search engines, you will enjoy increasing and consistent traffic.
You don’t just start a blog, post some articles, and hope it starts getting traffic. It never works that way.
SEO helps your website to be more visible to search engines like Google, so they can understand your content and serve it to the right audience.
Before your content can get indexed on search engines, your SEO strategy should be updated.
If you want to grow your website traffic, start giving more attention to your on-page SEO and off-page SEO.
You are not using the webmaster tools
This should have been part of the guide on SEO but I separated it because of how important it is to growing website traffic.
Many bloggers, especially newbies tend to neglect the webmaster tools. Although some don’t know about it, others don’t see the relevance.
I’ve worked with clients and helped many bloggers kickoff their blogs to a sustainable level of growth, and one thing I keep emphasizing is “Always use the webmaster tools.”
Google search console, Google analytics, Bing webmaster tool, are the first tools to integrate with your website as soon as you launch it.
Webmaster tools give you a deeper insight and detailed information of your website; your traffic sources, the geographical locations of your traffic/visitors, the keywords you rank for and can rank for, what queries brought visitors to your website, the performance of your blog posts, etc.
Aside from helping search engines understand your blog, another awesome feature of webmaster tools is that it signals Google and other search engines whenever you post new content, so your content gets indexed easily.
For your blog content that hasn’t been indexed yet, you can simply index it manually with webmaster tools.
Here’s a guide to help you integrate Google webmaster tools and Bing webmaster tools.
You don’t post consistently
Consistency is one of the keys to building a successful blog that gets traffic.
If you’re not committed to blogging – creating high-value content consistently, you may not be able to grow your blog traffic.
I must confess I was very lazy too, especially when it comes to creating content for my blog. Sometimes you may feel reluctant and other times you see absolutely no reason to write.
This is a natural feeling for every blogger, not only newbies.
However, it’s not helpful, especially for blogs that are getting little to no traffic at all.
You need to stop writing only when you feel like it. Successful blogs that are getting thousands and millions of traffic don’t only post whenever they are in the mood.
Some post daily or weekly. They even go as far as hiring freelance writers to help create more valuable content for their blogs.
I’m not saying you should do the same unless you have some money to spend.
My point is this, cultivate a consistent posting schedule and stick to it. It will help search engines understand that your blog is consistent with giving value.
It’s also an excellent way to increase your blog traffic and build a good readership.
You don’t have time
Do you ever feel like you’re not spending enough time blogging?
Yeah! That’s the exact feeling that shows you’re not doing enough for your blog.
If you can’t invest enough time in blogging, then you shouldn’t expect to see your traffic grow.
Blogging may seem like a thing less busy people do, but it’s not.
It is a full-time job, and you may even have to quit your full-time job when you become successful – we’ve seen testimonies like this.
Blogging is a full-time job that requires time to research, write, edit, network, market, and lots more.
An excellent way to do this is to draft a simple plan that aligns with your calendar. This plan will entail what you will do each day or week – research, find keywords, write, edit your drafted content, create infographics, etc.
Your plan will help you stay on track and be consistent with spending some efficient time blogging without neglecting other important things in your life (Mine is family).
You may schedule a time of the day when you’re less busy to work and the number of hours you can afford to spend on blogging every day. As a recommendation, 3-4 hours of blogging every day is good enough.
You should also spend more time learning and increasing your knowledge on blogging.
Read other people’s blogs, drop helpful comments, and network with more experienced bloggers in your niche.
All of these take time, and unless you want to hire someone to do these jobs for you, then you should start investing more of your time in blogging if you want to increase your blog traffic.
Your content is not helpful
There are millions and billions of junk and repeated stuff on the internet.
Everyone claiming their content is valuable and unique after using other bloggers’ content to create theirs.
I’m not saying it’s wrong to use others’ content as a resource for creating yours. In fact, the essence of blogging is to build on the existing knowledge.
Still, many times bloggers and writers create content thinking it’s helpful, which isn’t.
You may say “I did some research before creating this content”, yeah you did! No one is arguing that, but that doesn’t mean your content is helpful.
You shouldn’t just create content out of other bloggers’ content, change few words, post it on your website, and expect to be getting massive traffic. It doesn’t always work like that.
No one is saying you should eat yourself up on finding a different method or solution, No!
Knowledge is recycled. All you have to do is add something new (which works) or an easy way to do the same thing.
Don’t get confused.
Here is it in a more simple way; start adding something new and unique to the already existing information. Show your readers an easy way to do it, which other blogs are not talking about.
Your content doesn’t have to be 100 percent new, you can stand out and make your content more valuable by adding something new. It can be descriptive images, videos, extra information, links to free digital products, etc.
If your website is not getting visitors, if your blog is not getting traffic, then you should take a closer look at how valuable your content is, improve them, and watch your traffic grow.
Your content is thin
Thin content – when many bloggers hear this, they start thinking about content with fewer words or lower word count. So bloggers try to increase their word count by adding junks of irrelevant stuff.
Unfortunately, Google says it isn’t.
According to Google’s John Mueller, “Thin content is content that provides little to no value to users, and Google doesn’t smile at such content.
We know how much the internet is growing, and how hard it is becoming for thin content to rank on search engines.
This means you have to create better content to rank higher and get traffic to your blog.
This is a bit related to creating helpful content like I mentioned earlier, although it’s quite different. You may have heard that longer content tends to rank high and get traffic from SERPS, yes they do! – But only in-depth and valuable content.
So if you’re bothered about why your blog is not getting traffic, it may be because your content is thin – it doesn’t matter if it’s ten thousand words long.
Stop focusing on word count, and try to fatten your content by adding other related or relevant information, add more relevant images, use infographics, embed videos, etc.
With time, your content will recover and start getting traffic.
You are a jack of all trade
Are you a niche blogger? Or do you just blog about everything and anything that seems fun to you?
If your answer to my second question is yes, I’m sorry to break it to you that your content may never see daylight unless you’re ready to spend thousands of dollars on ads(advertisement) or take my advice in this guide.
And here is my advice “find a niche to blog about”. Define the essence of your blog, what it is about, what problems do you aim to solve, and lots more.
Don’t post about baking today and publish a post on how to grow aloe vera tomorrow on the same blog.
Blogging about everything and anything won’t drive traffic to your blog.
In fact. It will confuse readers and search engines about the central goal of your blog and what it is about.
Imagine reading a post about how to survive with diabetes on a blog, and sometime later you decide to go check out the blog again because you love the previous post, only to find a new post about how to pay off the mortgage.
How do you think visitors would feel about such a blog? Especially if the visitors are people with diabetes or have people with diabetes.
99% percent of such readers won’t hesitate to close the page and forget about such a disoriented blog.
These and more, are reasons you need to focus on a niche, become an authority in it to easily grow your website traffic, and stop being a Jack of all trades.
When they say content is king, I always feel like screaming “backlink is queen!”
If your blog is not getting traffic, it could be because your content doesn’t have quality votes – also called backlinks.
As much as creating quality content is important, it’s important to get other reputable and relevant blogs to link to your content as a vote of quality.
With this, Google and other search engines will be able to identify your content as quality.
Good backlinks are signals to Google, which shows how important a page is, which interprets that it may be useful for users.
If you noticed I boldened “Good backlinks”, that’s because Google frowns on bad backlinks and illegal ways of acquiring backlinks like buying or exchanging.
As Google rolls out updates, the search engine is becoming more spacious for content with quality, value, and good backlinking strategy.
So if you want to increase your blog traffic, it’s important to build excellent backlinks to your post. I have explained some effective ways to get backlinks in one of my previous posts, you should check it out.
Social media is one of the best and free places to promote your content; talk of Facebook, Twitter, etc.
Although there’s has been a slight decrease in traffic conversion from social media to blogs recently, you can still draw some attention to your blog and drive an excellent amount of traffic if done right.
And if you’re using social media but not seeing any changes in the conversion, then it’s time to change your marketing strategy on the platforms.
Start implementing powerful headlines.
Only make reference to your post when answering questions. Try to give value before recommending your content to someone. It’s a more natural way to get traffic, and it converts like crazy!
Don’t just spam groups and other people’s comment sections with links, and tell them to go check out your site. NO! Most people will see it as spam, report you, kick you out of the group, or just skip it.
Next time they see your post, the chances are high that they’ll recognize you as a spammer and skip it again. In other words, no traffic for your blog!
Expert tip: I recommend you focus on social platforms with more of your audience. For example, Instagram is an excellent platform for lifestyle and fashion bloggers as it’s a visual platform, and users there are more interested in the videos and photos.
Don’t try to be available on too many social media platforms (especially if you are new to blogging), you’re not a machine and it may wear you out. 2 to 3 is okay.
You don’t engage with visitors
This is best for bloggers with very little traffic but can come in handy for bloggers with zero traffic.
After posting, posting, and posting several articles, only to open your analytics dashboard and see that little or no one is reading your content. Then bloggers lamenting…
Why is my blog not getting traffic?
Why is my blog not getting visitors?
How do I get traffic to my new blog?
Why is my website not getting traffic?
How long before my blog gets traffic?
Why is nobody reading my blog?
But the big question is how well do you engage with visitors in your content?
If you write blog posts as if you’re writing for bots or professors, it may be difficult for visitors to understand your content or ever come back.
Start engaging with visitors if you want to increase your blog traffic. Make your content conversational as if you’re seeing your visitors.
Another excellent way to engage with visitors is to reply to comments and answer questions. Don’t leave your readers to rot in the comment section. Reply to as many important comments as possible.
Give your visitors the sense that they are reading content written by a human and not some robot. Add a little bit of humor.
In total, engaging with visitors is an effective way to boost your blog traffic.
You don’t publish evergreen content
Evergreen content is content that can stand the test of time. They are content that doesn’t easily become outdated, unlike news posts that will only trend for some time.
Although no information is evergreen. This means it still has to be updated so it won’t go out of trend.
So, if your blog is not getting traffic, check your blog content, are they evergreen?
Evergreen content is not restricted to certain niches alone, I have heard many new news bloggers say “It’s hard to find an evergreen topic to write on”.
No, it’s not! You’re just not looking hard enough.
A sports news blogger can write about players’ biography, net worth, properties, etc. These are evergreen content that can drive consistent traffic to your site for years, unlike regular news about yesterday’s match that will go out of trend in few weeks.
If you want your blog to start getting consistent traffic, start writing evergreen content.
You’re not networking
The magical traffic you imagine when you look at your blog is never going to come if you don’t network.
A tree can’t make a forest.
You can’t always solve your own problems – especially when it comes to blogging.
Start connecting with other potential bloggers in your niche, join a serious bloggers community, interact, ask questions and respond to questions as well.
Another excellent way to connect with other bloggers is by reading other blogs and making thoughtful comments.
There’s no need to be shy about being new to blogging.
In fact, there are many bloggers who’ll love to share their experiences with you.
So start connecting with them, and let them know what niche you’re into.
If you want to get traffic to your blog and build your reputation as a blogger, start networking.
You are ignoring email marketing
Email marketing is one of the biggest traffic sources for bloggers.
Not only for marketing products, but also for building a trustworthy relationship with your readers, promoting your blog posts, and driving traffic to your blog.
However, many bloggers ignore it – or should I say they are too lazy to send out a couple of emails “that may never get replies”.
First, you should stop being having a second thought about your emails getting responses, and focus on improving the quality of your emails.
Don’t make it pushy or spammy.
Make it look as natural and polite as possible.
Don’t wait for your blog to be getting thousands of traffic before you start building an email list.
Start collecting visitors’ emails by offering them bonuses and freebies.
Then you can notify them whenever you’ve published very useful content, or you have a product that they’ll like.
In short, if you want to be getting consistent traffic to your blog, you should start giving more attention to your email marketing strategy.
You are not investing in your blog
The days when you easily start a blog on a free platform like WordPress or blogger are far gone.
Now, blogging is becoming a serious business.
This means you have to invest some time and money if you want to see some conversion and profit.
Spend some money on excellent courses, and learn how to do things the better and easier way in your niche.
Ask other professional and successful bloggers, you’d be surprised by how much they’ve invested in their websites.
If you want to get traffic to your blog, you should invest in it by getting a custom domain, hosting, and premium tools that will ease your work and skyrocket your traffic.
Blogging has evolved beyond mere passion.
It’s now a business, and the internet is a marketplace.
Treat your blog as a business and investment, put some seriousness into it, and your traffic will grow.
Your website layout is poor
Imagine clicking through a link and landing on a page with an ugly layout – the text is too small and clustered to read, the images are too small, and the complete web page is not showing on your mobile phone.
How would you feel about such a website?
Exactly! No one would hesitate to leave such a page.
This is one of the reasons many readers just bounce off.
An attractive and clean layout will attract visitors and make them want to come back.
So make sure you’re using a theme (either free or premium) with a user-friendly layout.
If your website layout is poor, search engines will not feed your content to readers (especially google).
The majority of internet users surf the web on their mobile, and Google is making it a priority to feed their visitors with quality content on mobile-friendly pages.
So your web page has to be mobile-friendly on any device before you can be getting consistent organic traffic.
This is where webmaster tools come in handy.
With the Google webmaster tool (Google search console), you can quickly run a test on your website and see it is mobile-friendly.
You will also see details of web pages with errors, and fix them easily.
You worry too much about your blog theme
The point here is straight.
Learn to stick to a blog theme.
I understand that there are many attractive themes with awesome features out there.
Still, changing your blog theme often may confuse search engines about your blog and disrupt your blog layout.
As long as your blog theme has a good layout and loads fast enough, then you shouldn’t worry too much about it.
Sticking to a blog theme will help visitors recognize your blog, and find their way around easily.
So the next time they come around, they won’t start wondering if they are on the wrong page.
This is also applicable to search engines.
Asking readers to drop a comment and share your post is awesome for driving traffic to your blog and building engagement.
I don’t care if your post is awesome and has all I’m looking for. If you don’t ask me to comment or share your post, I may just close the page and move on to something else.
This is natural – not because I don’t want to comment or share your post.
Most times, it’s because visitors don’t remember or even think about it.
So it’s your job to ask them to comment and share your post.
You can easily do this by installing a social media plugin n your WordPress blog, so visitors can share your content if they love it.
According to some experts research, content with social shares and comments get more traffic.
Aside from that, it’s a signal to Google and other search engines that your blog is giving value, and your content is useful.
If you want to see a significant increase in your traffic, start asking those few visitors to comment and share your post.
The truth – You’re not passionate about blogging
Yeah! Blogging should be treated as a business and an investment, but passion for what you’re doing is what will keep you alive and relevant in the long run.
You want to make money online but you’re not passionate about what you’re doing.
It’s not going to work!
You may easily get discouraged when you don’t see results as quickly as you hope.
So, find the passion behind your decision to start a blog, join bloggers’ communities online, enjoy what you do and be enthusiastic about it.
Conclusion on getting blog traffic
Smashing that publish button with the hope and optimistic feeling that your content will crush it isn’t enough.
Blogging, internet marketing, and content marketing aren’t a “choose what you want”, publish, and wait game.
There are certain things you must do before you can see any tractions on your blog.
Stop worrying and thinking “why is my blog not getting traffic”, it will only discourage you more.
Instead, focus more on fixing your errors, giving value, promoting your content, and adjusting as recommended in this guide.
Then watch your blog start getting traffic.
Remember this, “Your work is far from over as soon you hit the publish button. In fact, your work just started”.
I’d love to know your experience and what your next step to improve your blog traffic will be.
Tell me in the comment section, and don’t forget to share this post as well.
I’m addicted to sharing practical growth hacks that works for blogs, e-commerce, SEO, and small businesses.